Vol. 2 No. 1 (2022): Journal for Business Education and Management

Articles

• THE EFFECT OF ERP ON SUPPLY CHAIN MANAGEMENT PERFORMANCE: AN INVESTIGATION OF SMALL TO MEDIUM-SIZED ENTERPRISES IN PAKISTAN

  Mr Anas Faizan, Mr Atif Mehmood

  1-15

  • Full Paper

• CELEBRITY ENDORSEMENTS IMPACTS ON BRAND IMAGE: THE CASE STUDY OF FAST-MOVING CONSUMERS GOODS (FMCG) INDUSTRY IN PAKISTAN

  Mr. Ashfaq Ahmed , Mr. Muhammad Abedin

  17-39

  • Full Paper

• IMPACT OF QUALITY OF WORK LIFE, PERCEIVED SOCIAL SUPPORT, AND APPLICATION OF 5S METHODOLOGY ON PSYCHOLOGICAL DISTRESS AMONG NURSES IN THE HEALTH CARE SECTOR DURING COVID-19

  Ms Ain-Ul-Zehra Qizalbash, Mr. Anas Uddin Siddiqui

  41-56

  • Full Paper

• EXPLORING THE FACTORS THAT IMPACT CUSTOMER SATISFACTION ON ONLINE SHOPPING IN PAKISTAN: A STUDY OF PRICE, WEB QUALITY, AND SERVICE

  Ms. Qandeel Fatima , Ms. Nimra Ramzan

  57-71

  • Full Paper

• ELEVATING CONSUMER'S AFFECTION HEADED FOR BRAND

  Ms. Arwa Siraj, Dr. Syed Imran Zaman

  73-113

  • Full Paper