Journal for Business Education and Management 2023-02-26T15:48:12+00:00 Dr. Ammad Zafar Open Journal Systems <p>The Journal for Business Education and Management (JBEM) is an interdisciplinary open access double blind peer-reviewed Bi-Annual research journal published by the <a href="">Contemporary Science Research Publisher</a> that publishes significant contributory research in different fields of social sciences, business and education management. JBEM publishes two issues per year. JBEM publishes original research articles related to Business Management, Human Resource Management, Leadership, Marketing Management, Psychology, Sociology, Education Management, Teacher’s Training, Education Training, MIS (Management Information System), Business Law, Marketing theory and Marketing applications, Business investment, Business finance, Public ethics, Operations management, business research, Organizational behavior, Business and economics education, Case studies, statistics, Industrial relations, Econometric, Personnel relations, management &amp; public policy, Management organization, and Innovation &amp; technology.<br />By providing easy access to the insights of Social Sciences &amp; Business Information, case studies, and research, JBEM aims to extend and supplement the knowledge of the scholarly world.</p> THE IMPACT OF SUPPORTIVE LEADERSHIP AND PERCEIVED SUPERVISOR VOICE BEHAVIOR ON EMPLOYEE VOICE BEHAVIOR 2023-02-26T15:20:21+00:00 Kehkashan Nizam <p>The purpose of this research is to analyze the impact of supportive leadership and supervisor voice behavior on employee voice behavior in the ceramic industry in Pakistan. The study also aims to investigate the role of trust in the supervisor as a mediator between the independent and dependent variables. The data was collected through a survey questionnaire from 180 employees working in ceramic companies in Karachi, Pakistan. The statistical analysis was conducted using SPSS and PLS-SEM to test the hypotheses. The findings of the study indicate that both supportive leadership and supervisor voice behavior have a positive effect on employee voice behavior. This implies that when employees perceive their supervisors to be supportive and they provide opportunities for employee participation and involvement, they are more likely to voice their opinions and ideas freely. Additionally, supportive leadership has a direct and positive impact on employee voice behavior. This implies that when employees receive supportive leadership, they are more likely to voice their opinions and ideas. The study also found that trust in supervision mediates the relationship between supervisor voice behavior, supportive leadership, and employee voice behavior. This suggests that when employees trust their supervisors, they are more likely to perceive their supervisors as providing a supportive leadership style and engaging in voice behavior, which ultimately leads to increased employee voice behavior. The research provides valuable insights for managers and supervisors in the ceramic industry of Pakistan. It highlights the importance of supportive leadership and supervisor voice behavior in promoting employee voice behavior. Managers and supervisors can use this information to create a positive work environment that encourages employee participation and involvement. They can also work towards building trust with their employees to increase their perceptions of supportive leadership and supervisor voice behavior.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 AN ANALYSIS OF PAKISTAN'S DEFAULT RISK: CURRENT STATUS AND FUTURE IMPLICATIONS 2023-02-26T15:26:11+00:00 Irfan Haque Syed Zubair Ahmed <p>This paper provides an analysis of Pakistan's default risk, including an overview of the current economic situation and factors contributing to the risk. The statistics and data on Pakistan's perceived default risk, such as credit-default swap (CDS) rates, are discussed. The analysis also includes an examination of Pakistan's ability to meet foreign debt obligations. The paper also examines past cases of default risk in Pakistan and possible solutions for mitigating future risks. The paper suggests that the country's default risk is currently high due to political instability, delays in IMF talks, weak foreign exchange reserves, and a lack of fiscal discipline and transparency in public spending. However, the paper also suggests that there are steps that can be taken to mitigate this risk, such as negotiating a bailout package with the IMF, implementing fiscal discipline and transparency measures, building stronger foreign exchange reserves, and encouraging foreign investment.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 THE EFFECT OF BRAND IMAGE ON CONSUMER TASTE PREFERENCE 2023-02-26T15:32:29+00:00 Hadi Rameel Zahid Abdul Hafeez <p>This study aims to investigate the relationship between brand image and consumer’s taste preference. Brand image in consumer’s mind was measured by making them taste the same product in different bottles which were in different branded bottles. In first experiment all ketchups were same but branded differently. This experiment was conducted to identify if consumer’s taste preference is independent of brand image. Since the results reveal that consumer prefer the brand that they are currently using regardless of same taste it was concluded that the taste preference is independent on brand image. The second experiment was a confirmatory experiment where all flavors of ketchup were unbranded. This experiment was conducted to verify whether taste preference and brand used at home have the same association. It was found that the consumer prefer those brands which were not in use after having a blind taste. This confirms that the first response of taste preference is more of the brand image rather than product taste itself. The total numbers of respondents were 102 who participated in the experiment and completed the questionnaire. Optimal Scaling (CATREG) is used to explain the relationship between brand image and consumer taste preferences. The first experiment identifies that brand image has a positive effect on consumers’ mindset and they prefer the brand which is used at home, therefore the significance value is less than 0.05. The second value demonstrates that taste preference explains the change in brand image, raising the significance value over 0.05. The second experiment demonstrated that taste preferences may change when the brand image changes and the overall finding from the first trial indicated that there is a relationship between the brand image and the currently favored brand.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 IMPACT OF FRAUD RISK MANAGEMENT ON BANK PERFORMANCE WITH MODERATING ROLE OF RISK CULTURE 2023-02-26T15:40:58+00:00 Ashraf Hussain Adeeba Anees <p>Many types of research have been done on Fraud Risk Management practices. Though, none of any research focuses on FRM (Fraud risk management) practices' impact on performance in private and Public banks. This study has found the impact of FRM practices on the performance of private and public banks. The objective of the study was to find the impact of fraud risk management practices on the performance of private and public banks. The target population of this research is the working employee of public and private banks. The data for the study was collected from Karachi. The size of the sample contains the bank which is in Karachi. Primary data was collected through a structured questionnaire. There were 55 questionnaires. The collected data was analyzed through IBM SPSS software. The results are presented in research in the form or a graph. The result of the research shows that there is a significant impact of practices of fraud risk management on performance where risk culture is a moderator of public and private banks. Through the research result it came out that banks use preventive, deductive, and responsive practices to risk factors in control to improve bank performance.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022 COMPETITIVE ADVANTAGE IN THE TRANSFORMATION OF SOCIAL MEDIA AND E-COMMERCE 2023-02-26T15:48:12+00:00 Rabab Bano Fatima Samra Ameer Ali <p>The study examines the factors that contribute to the success of small and medium-sized exporting firms (SMEs) in international markets, and finds that market intelligence, technology, price, and promotional strategies are key determinants of SMEs viability. The study also identifies competitive advantage as a mediator between pricing capabilities and SME performance. The findings offer insights that can be useful for micro- and small-sized businesses looking to expand into international markets. Moreover, the study evaluates the impact of a fictitious guarantee on consumer confidence in businesses, using a poll of social media users in Belgrade, Serbia. The study finds that a consumer's interest in seeking out data is related to their trust and intention to purchase, and suggests that firms can build more effective marketing strategies by promoting the validity of their product attributes. The study alos focuses on how industrial (B2B) firms use social media to automate their operations, and evaluates the effectiveness of social media tactics such as digital impact, social networking sites, and Facebook and Twitter use. The study presents an integrated view of social media in a B2B context, and the findings can be used for social media instruction by both academics and practitioners.</p> 2022-12-31T00:00:00+00:00 Copyright (c) 2022