THE ROLE OF SOCIAL MEDIA PLATFORMS IN THE PANIC BULK BUYING OF GROCERIES ITEMS AND SANITARY PRODUCTS DURING THE COVID-19 PANDEMIC

Authors

  • Usama Shakeel Dar Management Science Department DHA Suffa University Karachi Pakistan
  • Laiba Ali Management Science Department DHA Suffa University Karachi Pakistan

DOI:

https://doi.org/10.56596/jbem.v1i02.23

Abstract

The Coronavirus or COVID-19 is a global pandemic that took millions of lives all around the world and put all the world economies on a brink of collapse a major factor in causing this panic situation was of Social Media Platforms because people all around the world started sharing news related to COVID-19 on Social Media Platforms without fact checking it and by doing so it created fear and panic among the people of the world and it caused a lot of people to go in a frenzy situation, people started taking impulsive decisions and that is the reason people all rushed towards the nearest grocery stores, supermarkets, pharmacies, and medical equipment stores to stock up on essential and non-essential grocery items and sanitary products. The size of the sample taken was 436 individuals and the data was gathered through Google Forms data collection was done in the cities of Karachi, Islamabad, and Lahore. questionnaires were designed with the help of a five-point Likert scale and dichotomous questions from previous research. reliability of this model showed the strong consistency of the responses. SPPS software was used for testing the data by applying regression and correlation tests and the results signified that there is a significant impact of social media platforms on panic bulk buying of grocery items, panic bulk buying of sanitary products, and herd mentality in the presence of the COVID-19 pandemic.

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Published

2021-12-31

How to Cite

Dar, U. S., & Ali, L. (2021). THE ROLE OF SOCIAL MEDIA PLATFORMS IN THE PANIC BULK BUYING OF GROCERIES ITEMS AND SANITARY PRODUCTS DURING THE COVID-19 PANDEMIC. Journal for Business Education and Management, 1(02), 43–80. https://doi.org/10.56596/jbem.v1i02.23